Hoodies = Badassery

From Hypebeast:

Seven of Nike’s most exciting athletes, including Maria Sharapova, Sofia Boutella, Alexandre Pato, Rafael Nadal, Manny Pacquiao, Kobe Bryant and LeBron James bring a fresh new look to fans in a photographic series created to showcase the “AW77” hoodie on October 1st. The photography, created in partnership with the creative team of David Sims and Karl Templer presents Nike Sportswear’s in it’s true essence: off-court and on athletes.

Pictures from the hot Spaniard during the photoshoot from Slamxhype.

David-Sims-Karl-Templer-Nike-Sportswear-Rafael-Nadal-1 David-Sims-Karl-Templer-Nike-Sportswear-Rafael-Nadal-2-533x800 David-Sims-Karl-Templer-Nike-Sportswear-Rafael-Nadal-3-1

David-Sims-Karl-Templer-Nike-Sportswear-Rafael-Nadal-4 David-Sims-Karl-Templer-Nike-Sportswear-Rafael-Nadal-11-533x800 David-Sims-Karl-Templer-Nike-Sportswear-Rafael-Nadal-6

David-Sims-Karl-Templer-Nike-Sportswear-Rafael-Nadal-7 David-Sims-Karl-Templer-Nike-Sportswear-Rafael-Nadal-8 David-Sims-Karl-Templer-Nike-Sportswear-Rafael-Nadal-10

And the outcome + silver headband girl being a thug/gansta/playa/tomboy.

nike-sportswear-aw77-hoodie-style-photo-shoot-5 nike-sportswear-aw77-hoodie-style-photo-shoot-6 nike-sportswear-aw77-hoodie-style-photo-shoot-7

nike-sportswear-aw77-hoodie-style-photo-shoot-8 nike-sportswear-aw77-hoodie-style-photo-shoot-9 nike-sportswear-aw77-hoodie-style-photo-shoot-10

nike-sportswear-aw77-hoodie-style-photo-shoot-11

Sharapova’s making of pics can be found here. I lol’d.

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2 Responses (Add Your Comment)

  1. I’m trying so hard to take Rafa’s one in the red hoodie seriously, but it’s just making me laugh xD

  2. Seven of Nike’s most exciting athletes

    nike is good at irony

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