Archive for Aravane Rezai
The blue from Queen’s + the green from the grass + Rafa’s lovely geometrical shirt = my heart swooning. Unless you guys know how I dress (and you probably don’t, thank god), you can’t fully understand this. But let me just say, I’m very OCD regarding colours. I like matching the tiniest details: it’s my matchy-matchy© style. And, guyyyyyys, look at all the matchy-matchy going on. SIGH.
BE STIL MY SHALLOW NOT-SO-FASHIONABLE HEART.
Meanwhile, Masha isn’t looking so bad either. How to fancy up an outfit: use a pretty jacket.
Swoon, heart in pupils, etc.
I still want to buy that dress badly and I probably will once I find the matching jacket online. Amazing, Masha, amazing.
Oh, wait, sorry. Wrong post.
And the only player in focus is Sabine.
I see what you did there, WTA.
Wicky and the pink snake strangling her are not amused.
E.g. of a good campaign: Looking For A Hero?
The WTA’s campaign gets a little off-track with their recent interviews, loses its focus, even. But no one can deny it’s entertaining. They do what should have been done a while ago — they get personal with the tour. Even if the campaign’s goal seems to be mystify the players and their ~*special powers*~, we’re equally interested in their “human” side. That’s what their two latest videos, Life Without Tennis and Players’ Most Extravagant Purchases, show.
The most interesting aspect of the video is that we find out that Aravane Rezaï would like to be either an actress or astrophysics (sic) if she wasn’t a tennis player. Astrophysics. Yes, astrophysics. And Severine Bremond would like to be a singer. Only we don’t hear her sing. Coolies.
Now, this, this is my favourite one:
What have all the players bought? Cars. Fast, expensive, convertible cars. I’m amused by the players describing their cars’ technical details and such while the interviewer just goes “Fast?”. Yes, fast, dude. I would probably make a question as dumb as that one like “So, it drives, eh?”. The only girl that actually bought something, you know, girly was Vika. Hermès bag that she’s been wanting for three years. I think this means she’d been wanting a Hermès bag for three years, not that she bought a bag from seasons ago. Just thought I’d clarify that. And of course, as usual, Stosur and Stubbs provide hilarious moments.
And example of bad, very very bad campaign, you ask? L.A. Women’s Tennis Championships‘ Save The Grunt. I even feel secondhand embarrassment.